Gene Larew Fishing Lures Catalog
Revolutionizing the fishing game, Gene Larew Fishing Lures pioneered salt-impregnated soft plastics that keep fish biting. With innovative designs like the Floating Series Finesse Craw and the Hoodaddy, these lures offer unmatched performance and attraction. Built for serious anglers, Gene Larew’s creations have shaped the bass fishing industry—because the right bait makes all the difference.
Top Gene Larew Fishing Lures
Gene Larew Biffle Bug
Gene Larew Salt Craw
Gene Larew Bobby Garland Baby Shad
Gene Larew Fishing Lures brings innovation and quality to every cast, offering anglers a premium selection of soft plastic baits designed for superior performance in various fishing conditions.

Product Categories
Soft Plastic Craws
The Floating Series Finesse Craw is built for versatility, making it a reliable choice for both finesse and power fishing. Its buoyant design and lifelike movement attract fish in multiple water conditions, ensuring an effective presentation.
Shad-style Baits
The Baby Mega Ring Shad is crafted with a paddle tail that creates a natural, waving action, mimicking the movement of leeches or small baitfish. This design makes it an excellent choice for anglers targeting predatory fish.
Salt-impregnated Lures
These lures are infused with salt, giving them a taste that encourages fish to hold on longer, increasing the chances of a solid hook set. This feature provides a significant advantage in catching more fish successfully.
General Soft Plastic Baits
Manufactured with advanced injection molding techniques, these soft plastic baits are built for durability and top-tier performance. Their precise design ensures an appealing action in the water, making them a staple in any angler’s tackle box.
Gene Larew Jacob Wheeler Hammer Craw
Customer Reviews
David Reynolds
“As an avid bass fisherman, I’m always looking for lures that give me an edge, and the Floating Series Finesse Craw exceeded my expectations. The buoyancy makes a huge difference when working through cover, and the way it moves in the water is incredibly realistic. I’ve had bass strike hard and fast, and the durability of these lures means I can fish multiple catches without switching baits constantly. If you’re serious about finesse fishing, this is a must-have!”
Emily Parker
“I’ve been using the Baby Mega Ring Shad for a few months now, and it has completely changed my fishing experience. The paddle tail gives it such a lifelike motion, and I’ve noticed that even finicky fish can’t resist it. Whether fishing in clear or murky water, this bait consistently performs. Plus, the material holds up well, so I don’t have to replace it as often as other soft plastics I’ve tried. Highly recommend!”
James Mitchell
“The salt-impregnated lures from Gene Larew have made a huge impact on my catch rate. The salt infusion really does make fish hold onto the bait longer, giving me the extra seconds needed to set the hook properly. I’ve landed some of my biggest fish using these lures, and I won’t go back to anything else. The quality and effectiveness of these baits are unmatched!”
Gene Larew FAQ
Are Gene Larew lures still being manufactured?
Yes, Gene Larew products are still widely available, though the brand was acquired by PRADCO Outdoor Brands in 2019, which helped streamline production and distribution alongside other legendary names like Bobby Garland and Yum.
What makes the “Salt Craw” different from other crawfish imitations?
The Gene Larew Salt Craw was the first bait to use a patented process of injecting salt directly into the plastic formula, ensuring that the salt doesn’t just wash off but remains part of the lure’s flavor profile to make fish hold on longer.
Can the Biffle Bug be used for species other than bass?
While primarily designed for power-fishing largemouth and smallmouth bass, the smaller sizes of the Biffle Bug are highly effective for catching large “slab” crappie and even walleye when fished slowly along rocky bottoms.
What is the best way to rig a Gene Larew Biffle Bug?
The most popular and effective method is using a “Biffle Hardhead” (a swinging jig head), which allows the bait to kick and swim freely while the weight maintains constant contact with the lake floor.
Is Gene Larew related to Bobby Garland Crappie Baits?
Yes, both brands were part of the same company for years; Gene Larew generally focuses on bass-sized soft plastics, while the Bobby Garland line specializes in panfish and crappie lures, sharing the same high-quality plastic technology.
